Strategy ✦ Content ✦ Review

Clarity first. Content second.

Aesthetics only work when there is direction. The process starts with the brand and ends with what we learn from the audience.

Four stages

A cycle that learns.

Each month closes with a reading of what worked — and that feeds the following month.

01Understand

Goals, context, audience and starting point.Brief, kick-off meeting and audit of what already exists.

02Define

Positioning, priorities and editorial direction.We decide each channel’s role and what comes first.

03Build

Calendar, copy, design, video — and websites.Content sent in batches for approval, with one revision round included.

04Refine

Publish, analyse and adjust what makes sense.Monthly report and decisions for the next cycle.

How it works

A simple process, with clear limits.

Clear limits protect the quality of the work — and the relationship. Summary terms; the final contract prevails.

01Onboarding

Brief + kick-off meeting + collection of access and materials.

02Approval

Content sent in batches. One revision round included per monthly cycle.

03Timing

Client feedback within 3 working days to keep the calendar.

04Materials

Business videos and photos are supplied by the client, unless production is booked separately.

05Payment

Monthly fee paid at the start of each cycle. Extras are quoted before execution.

06Duration

We recommend an initial 3-month cycle for strategy, implementation and reading results.

For websites

Websites follow their own process, in six steps.

See the website process

Let's build a digital presence with direction.

Tell me where your brand is today and where you want it to go. I reply personally with next steps — and a tailored proposal.

pamela@douradosstudio.com